paul’s jewelers
LOGOS THROUGHOUT TIME
BRAND REDESIGN
My rebranding goals were to
Tie into the original brand and history
Keep part of the Greek culture
Modernize the logo and store appearance
Rejuvenate the same core company beliefs
MARKETING MATERIALS
Go Local 1/4 Page Ads
OUTDOOR SIGNAGE
New Store Sign
Front Street Sign
Window Poster
stefana, 2022
In Greek Orthodox culture, Stefana are wedding crowns that symbolize glory and honor bestowed upon the wearer and their partner. This Stefana was a custom piece created by myself and Vivian Anton of Paul’s Jewelers in 2022.
The crown is Yellow Gold and the gemstones consist of Jade, Peridot, Garnet, Fire Opal, Pearl, and Turquoise.
Vivian made the crown, wire wrapping, gold leaves, and beaded the garnet, Pearls, and peridot.
My beadwork included the Turquoise, and Jade, Fire Opal elements.
Additionally I drilled into acrylic sheeting and secured the crown to the base. I also created the vinyl decals. In the front and center is AXIOS, which means worthy. Then on the bottom right corner I scanned and created a vinyl stencil of Vivian’s signature in her Greek name - Paraskevi.
DIGITAL billboards
I created this billboard for the Valentine’s Day Flash Sale in 2022. This was an especially exciting project as it was the first billboard I had ever created.
Please excuse the terrible photo quality.
In order to take this picture, I had to park on a side road and climb a fenced barrier above I-94E.
We also experienced a flat tire, but it was undoubtedly worth it to see my first billboard in person.